Your Business Expansion Research (BER) Report

We will provide you with a thorough market analysis with a full qualitative and quantitative assessment of the current market.

It will help you understand the volume and value of the market, potential customer segments and their buying patterns, the position of your competition, and the overall economic environment, including barriers to entry, and industry regulations.

We will undertake a minimum of a 3 month engagement to fully and comprehensively immerse ourself in your business and your target location.

Our Reports our Broken Up into 4 Main Elements

Industry overview: The current state of your industry and where it is headed.

Target market: Who are your actual customers? How many of them are there, what their needs are, and their demographics.

Competition: Describe your competitors’ positioning, strengths, and weaknesses.

Pricing and forecast: Your pricing will help determine how you position your company in the market, and our forecast will show what portion of the market we believe you can get.

Industry Overview

Your industry overview will give you an understanding of the larger landscape that you are competing in. More importantly, it helps you understand if there’s going to be more demand for your products in the future and how competitive the industry is likely to be.

Key Players Who are the key companies or businesses in your industry? Who are the biggest businesses in the industry and what are the core products and services that they sell? What are their business models?

Growth Is your industry growing or shrinking? We will show how much is sold in your industry, both historically and predictions for the future.

Trends If there are trends in your industry, we will discuss these as well and how those trends will impact your business. For example, in the restaurant industry, there has been a trend towards more “fast casual” restaurants. Another example is how the book industry has been impacted by e-readers and smartphones.

Competitors Who are your key competitors in your industry? Are there businesses who are using strategies that are similar to yours? How are you different?

Target Market

This is arguably the most important section of your industry analysis. We will understand who your target customer is. We will conduct a thorough market segmentation with a clear description of the attributes of each segment.

Market size How many potential customers there are for your product or service.

Demographics What does your perfect customer look like

Location Where are your customers located? A specific country, region, state, city, county. You may even find that your customer base is segmented based on location which can help you determine where you’ll be doing business.

Psychographics What do we need to get inside the mindset of your customers, know their needs, and how they’ll react. What are your customers’ likes and dislikes?

Behaviours How do your customers make purchasing decisions

Trends Customer behaviour is always changing. If there are trends that we have noticed with your target market

Competition

We make a full assessment of your competition. We give a full break down of what we perceive to be your competitors’ weaknesses that you can take advantage of. We analyse your competition within the following areas:

Direct competition Companies that are offering very similar products and services. Your potential customers are probably currently buying from these companies.

Indirect competitors Your indirect competition are companies offering alternative solutions to the problem you are solving. This is particularly useful and important for companies that are inventing brand new products or services. For example, the first online task management software wasn’t competing with other online task managers—it was competing with paper planners, sticky notes, and other analog to-do lists.

How you’re different You don’t want to be the same as the competition. We assess how your company, product, or service is different than what the competition is offering.

Barriers to entry What protections can we help you put in place to prevent new companies from competing with you.

Pricing & Forecast

As we work with you to decipher your pricing model for your new business location, we create a sales forecast so you can better understand what portion of the market we believe you can achieve.

Your Next Steps

A Targeted Pipeline

Put your best foot forward by having a pipeline of opportunities qualified ready for your first day in your new territory.

We set the scene for you, reaching out to prospective clients mapped specifically to your unique skillset and have them ready for you to convert to sales from day one.

We market test your success by putting your products and services forward to your prospects prior to your move, maximising your short-term success

We take the heavy lifting away from your valued sales professionals by warming up your prospects ahead of time.

Relo-C8 with Gen-R8

Let us source the right office premises for you in the right location considering your target audience and your main competition.

We can furnish the office to your liking with your brand and image in mind, source furnishings and equipment, including all your communication and technology requirements.

We source the right service providers and connectivity partners that are required for you to start work from day one.

We will source your team using our key partners in talent acquisition.

We look after maintenance as well, sourcing the contractors needed to keep your new premises functioning the way you want it to..