#1 For Demand Generation
You want to grow your pipeline for your new . Our team will help you set up and run the demand generation machine you need to generate inbound leads and grow your pipeline.
Marketing is all about education and timing...
Given you are starting out in a new location, most of your prospects are currently not looking for your product or service. This group of people needs education and nurturing. So that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category.
Demand Generation is a marketing approach where you create interest and demand for the product or service you sell. You define your audience and serve your prospects content that helps them understand that
1) they have a problem to be solved and
2) you are the one to solve that problem!
The goal is to create inbound leads: prospects who come to you with a request for a demo or proposal.
On the other hand, about 3% of your prospects are actually looking for your product or service, right now. The marketing activities here evolve around Demand Capture: being there where your prospects search for your product or service, and persuading them to get in touch with you.
Don’t have the right Demand Generation experts on your team?
Don't worry, we've got you covered. You know that Demand Generation as methodology would work for your growth. But, you don’t have the team to define and execute a strategy.
That’s where Gen-R8 comes in. We create the team you need to set up your Demand Generation machine. From copywriters to designers and paid advertising experts, we complement your team where you miss expertise. Every marketer on our team is a Demand Generation specialist with each their own specialism.
Our Demand Generation agency is comprised of experienced B2B Demand Generation marketers; from strategists to designers, copywriters to campaign specialists, and everything in between. With expertise from a wide range of sectors, we can create customized strategies that drive rapid growth for your business.